If You Know You Know: Bodega founder Jay Gordon on finding success in LA

Jay Gordon brings something so many other business owners have forgotten — fun. As one of the founders of the famous Boston-based streetwear fashion company Bodega, his M.O. since day one was to make the customer experience enjoyable, from walking into the store to personalizing service and offering special products... Working for years out of the back of the Boston bodega, Gordon’s unique store became a nationally renowned curator. Gordon and the Bodega creative team could be extraordinarily picky about what kinds of brands and products they wanted to carry, only selecting their personal favorite sneakers and streetwear from largely independent companies... As its success rapidly snowballed, original collaborations with high-profile brands followed — from Nike to New Balance — and propelled Bodega further into the national consciousness. Its burgeoning popularity inspired the Bodega team to go bicoastal, opening up its larger, and public-facing, location at in 2018. Since then, Gordon has watched Bodega explode. Continue reading to learn more about Bodega and its founder.