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How To Invest in Art

Tips From Saatchi Art, hosts of The Other Art Fair

06.09.2021

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The Other Art Fair is coming to ROW June 24-27, and we want to help you prepare for your visit. As part of Saatchi Art’s longstanding mission of discovering and supporting emerging artists, Rebecca Wilson, Chief Curator and VP, Art Advisory brings us tips on how to appreciate and start investing in up-and-coming artists.

Whether you’re thinking of buying or just browsing, here’s what you need to know to get started investing in art. 

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Gravitate towards the works that you love 

Art is personal and your collection should be too. Just like meeting somebody new, you’ll be drawn to certain pieces over others. Follow that feeling but spend some time asking yourself more questions about why you like that work. Is it because of how it makes you feel, the color palette, or the subject matter? 

Dive deeper into the story

More often than not there’s an interesting story behind a piece of work. Sometimes you’ll notice a theme or idea carry through from one piece to the next. This is something important to look for if you’re interested in investing, as many young artists will continue to evolve and produce work along these lines year over year.

Ask questions

One of the best things about The Other Art Fair is having the opportunity to meet the artists behind the work. Don’t be shy in asking all sorts of questions about their work—what’s their story? Why and how do they make the work they’re making? Asking questions is a great way to connect with the people who make the piece you’re looking at, and you never know what will resonate with you. 

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Buy from artists directly

Brick and mortar galleries typically double the prices, so buying from The Other Art Fair will often result in more reasonable prices. Plus you’re supporting young artists who are early in their career when they need the support to continue doing their work, resulting in more to collect later.

Be budget-conscious by looking for limited editions

If you’re just starting out, consider collecting limited editions. They’re more reasonably priced than paintings or sculptures, and overall a good place to start in terms of budget. 

Establish a collection criteria

If you’re just starting out, establish a criteria for what you’ll collect. It could be a specific artist, one particular medium such as photography, or work of a certain size. This will help you hone your focus when browsing that will solidify your collection while meaning something to you.

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Timed-entry tickets for The Other Art Fair are already on sale, so be sure to book yours. If there are any artists you’re interested in, you can also book times to speak with them in advance, otherwise don’t be afraid to speak to the artists you discover at the show. And of course, if you pick up a piece or two don’t forget to show us by tagging us on Instagram.

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