Floyd Opens LA Showroom in Partnership with Morrow Soft Goods

"By opening its Los Angeles showroom, Floyd is stepping into brick-and-mortar retail again.The DTC brand has tested out physical stores in the past through a partnership with West Elm to open shop-in-shops in select stores and sell goods on the Williams-Sonoma brand’s website, as well as within the Floyd Shop at its Detroit headquarters, though the latter has remained closed due to the pandemic, according to the company’s website. The company also has a partnership with Airbnb to show specific products through Stay Floyd."