Escape Monotony

Self-described as “edgy kids’ apparel for the future style icons,” this sophisticated DTLA shop is known for its impeccably crafted, yet effortless children’s clothing. Founder Ola Omami started the brand back in 2012 when she says she couldn’t find any cool clothes for her newborn daughter.

Though OMAMImini is now nearly a decade old, the past year has brought its own set of challenges for retail stores. Luckily for Omami’s business, babies continued to be born and kids kept outgrowing their clothes throughout the pandemic. The need for children’s wear didn’t go away, part of it just shifted from less special-occasion oriented to more loungewear.

As we slowly return to in-person greetings and re-introducing our kids to the world, OMAMImini has launched a new spring and summer line to make sure our mini’s continue to look their very best. Ahead of the launch there was just one thing we had to know—how has the past year of stay-at-home style played into developing a new seasonal collection?

Turns out the Spring and Summer 2021 Collection was inspired by this very unique moment in time, Omami enlightens us.

“Our current SS21 Collection is titled ‘Escape’ and it was designed back in the midst of lockdowns and closures, when the only escape we could think of was a walk around the block or on screen. I thought it's important to remember that all the places we dream of going will still be there for us when this is all over.”

Though designed in DTLA, the new collection features inspiration from faraway places. With nautical stripes, ombre washes, and geo prints on everything from rompers and shorts to fanny packs and bucket hats, each piece is meticulously made with simple quality and edgy design.

With more WFH mom & mini time, Ola recalls her friends dressing up their babies almost like they’d dress up dolls when they were little girls. “A lot of it is just sort of a creative outlet and a way to make your perfect baby even more perfect, and to show love, care, and affection.” 

Throughout quarantine, Ola felt that dressing up her kids gave her a sense of normalcy. “I really insisted we at least try to look decent most days, even if we only see each other and nobody else.”

If you’re still dreaming of escaping to far away places, just remember that those places are also awaiting our return. In the meantime, get your kids ready for spring and summer while shopping small and supporting local. 

You can preview the OMAMImini Escape Collection online and shop in person daily from 12-4pm.