EBONY
4.9.2024
Go back in time with , a concept storefront in Row DTLA. Inspired by the street culture birthed in the late 1980s and throughout the 1990s, this concept shop features branded clothing and partnership collaborations. Owners Moon and Monique Moronta, of Afro-Latino and Mexican descent, wanted to encourage their generation to get off their phones and into the moment. "We recreated a 90s-era New York City apartment from Moon’s memories within these environments, providing a nostalgic and immersive shopping experience," Moronta shares. "While most apparel brands embraced minimalism in their retail spaces, we dared to be different." Tapping into the cultural revolution of the past, APT 4B is a place where music, fashion and lifestyle can be discussed and dissected while paying homage to an era that speaks to its founders.