November 28, 2026
11:00 am
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4:00 pm
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Small Business Celebration

Small businesses are the heart of ROW DTLA. They're the independent retailers, makers, creatives and entrepreneurs who give the district its character and make it a place worth returning to. This Small Business Saturday, ROW is bringing that community together for a district-wide celebration of shopping small, supporting local talent and discovering what happens when independent businesses show up for one another.

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Alongside ROW's own retailers, the celebration welcomes an extended community of independent brands, makers and food vendors, including businesses curated by MAUM Market and friends of ROW retailers. Expect pop-ups, specialty food and drink, hands-on personalization, one-of-a-kind finds and special offers throughout the district.

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Shop small, discover something new and enjoy exclusive offers:

  • AER: 20% off storewide
  • A+R: 20% off portable lighting, perfect for holiday gifting
  • LANG: A rotating sale rack with select styles marked down 40–50% on Saturday and Sunday. Throughout the weekend, LANG will welcome Soft Relic and Jade Tea Club. Saturday's additional lineup includes Alondra's Glass and Kohana Bakery, with complimentary gift calligraphy by Amy Wong from 1–3 PM with purchase, first come, first served. On Sunday, discover Mimi's Ceramics and Mochimas baked goods, plus complimentary embroidery by matthewisms from 1–4 PM with purchase, first come, first served.
  • Things Between: 30% off storewide
  • Flask & Field: Buy three eligible items and receive 10% off, or buy five or more and receive 15% off. The first 50 qualifying purchases of $100 or more receive a surprise gift.
  • Souvenir of the Sunday: Bring your own shirt, sweater, bag or other item to customize for a discounted price of $15. Plus, receive a free gift with purchases of $20 or more.
  • KINTO USA: Purchase a KINTO x Smith Teamaker Slow Pour or Companion Gift Set in store on November 28 and receive a complimentary tin of Smith Teamaker Stone Milled Matcha, while supplies last.
  • Pretty Good Boy: At Pretty Good Boy, dogs are invited to enjoy a small-business treat tasting featuring independent pet brands, alongside a complimentary Amica Science Salmon Tail with any purchase. Bring your favorite shopping companion and discover something new.
  • Mod Ref: 25% off all apparel  

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Shop Small, Collect Stamps & Win: The Small Business Holiday Postcard

Pick up a ROW holiday postcard at the MAUM Market entrance, then shop MAUM Market and ROW retailers to collect three stamps with qualifying purchases. Complete your postcard and drop it off at The Holiday Outpost for a chance to win a collection of ROW experiences and neighborhood favorites, including a UV Clay Ring Workshop for two at Claedo, a five-class pack at Coreology, a premium pedicure at Powder Beauty, and gift cards to Pizzeria Bianco and Kar Son. Raffle winners will be contacted following the event.

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A little holiday shopping, a little friendly discovery and a lot of love for the independent businesses that make ROW special. Shop small, show up and celebrate the community!

Location

777 S Alameda St.

Los Angeles, CA 90021

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Parking
777 S Alameda St