About the trainingJoin Shopify Los Angeles for this in person Growth Lab. Learn what will help you master email marketing this BFCM (Black Friday / Cyber Monday). Get tools, calendars, and frameworks to help you improve your email marketing right away.In this 90-minute masterclass, their marketing experts, Kestrel Lemen and Brian Krug from Seguno, will focus on how you can increase sales for BFCM with your email program, while spending less time worrying. They’ll lay down proven steps to approach this season, the same ones that big retailers and merchants use consistently to drive sales.Kestrel will not only go through how to create your BFCM calendar and messages but also dive deeper into what strategy works for you. She’ll also provide the tools and samples you need to save time and let you focus on running your business. Walk away with a full BFCM plan in your hands with our event workbook. In this masterclass, you will find: ✔︎ A review of what BFCM in 2021 will look like ✔︎ How to choose a strategy for your business during BFCM ✔︎ A deep dive into essential messages to create ✔︎ Email calendar examples, so you don’t need to guess when to send ✔︎ A BFCM workbook for you to fill out and use all season long ✔︎ Live Q&A with the experts, ask your questions face to face