The holidays are upon us and your site has been optimized, your products are stocked and your shipping and fulfillment strategies have been finalized. As you eagerly await the shopping surge, now is the time to start planning your post-holiday analysis.In this workshop, you will learn how to leverage Shopify reports to make sense of your customers’ behaviour. We’ll explore data analysis fundamentals and will touch on some analysis platforms like Google Analytics and session recording apps that can help you draw valuable insights to shape your sale strategies for success in the months ahead.