After nearly 30 years as the most popular marketing channel, traditional methods of online paid advertising are bringing diminishing returns for ecommerce brands. Today’s consumers are increasingly more demanding and more challenging to convert. This paves the way for alternative, ROI-friendly advertising methods like affiliate marketing. Ecommerce brands seeking the perfect opportunity to capitalize on the next wave of online advertising – look no further. Shopify will walk you through how to build the foundation of a strong affiliate marketing program, monitor your program’s metrics and KPIs for growth, and ultimately turn this advertising channel into a significant revenue generator for your business. ​​​​​​​In this free masterclass, you will learn: ​​​​​​​ - What affiliate marketing entails and how it works - Why affiliate marketing is a great alternative to paid advertising - How to build the ideal foundation for your affiliate marketing program - Which metrics and KPIs are relevant and how to monitor them - How to optimize revenue growth long-term