Smorgasburg LA's origin is a spin-off of the successful Brooklyn Flea and Smorgasburg (NYC), brought to Los Angeles in 2016 by original founders Jonathan Butler & Eric Demby, alongside LA food writer Zach Brooks. They saw an opportunity to create a "food-forward" market showcasing local LA talent at ROW DTLA, offering a platform for small businesses and chefs to launch concepts, becoming LA's largest weekly open-air food market. Each Sunday Smorgasburg hosts dozens of exciting food vendors plus sophisticated shopping from the realms of design, craft, style, vintage, wellness, and more. Cultural events, pop-ups, and other surprise experiences are a part of the market mix that transforms the vast site into a community hub.