The APT. 4B concept shop reflects a 90's era New York city hustler’s apartment to better illustrate where the brand’s ideas and inspiration stem from. It was rooms and scenes like this in the late 80's and throughout the 90's that were the birthplace of street culture. These were the laboratories where music, fashion and the lifestyle were discussed and dissected. The APT. 4B brand is aimed at paying homage to an era that spoke to them.