adidas 747 Warehouse Event

With NBA All-Star Weekend in town, adidas brought the energy with a massive celebration of basketball and sneaker culture.

The 747 Warehouse experience showed off the sportswear giant’s new creative office at ROW DTLA with two days of exclusive sales, performances, and immersive experiences.

Things kicked off with a celebrity-rapper basketball game hosted by Snoop Dogg and 2 Chainz, and continued with exhibitions and performances from artists like N.E.R.D., A-Trak, French Montana, Kaytranada, Lil Uzi Vert, Pusha T, and more. The 747 Warehouse space showed adidas products from the inside out, giving fans a closer look at how their favorite gear comes together.